Revolutionize Your Oracle Eloqua Workflow with ChatGPT: The Topliners Case

‍Prompt: Are clicks on the unsubscribe link in an email counted in the click-through totals and rates in Eloqua? 

ChatGPT: Typically, clicks on the unsubscribe link in an email are not counted in the click-through totals and rates in Eloqua
or any other email marketing platform. 

The purpose of the unsubscribe link is to allow recipients to opt-out of receiving further emails from the sender, so including clicks on this link in the click-through totals and rates could be misleading and inflate the metrics. 

Additionally, including clicks on the unsubscribe link in the click-through rates could negatively impact the sender’s reputation and deliverability, as it may indicate to email providers that the sender is not respecting recipients’ preferences to stop receiving emails. 

Therefore, it is best practice to exclude clicks on the unsubscribe link from the click-through totals and rates in Eloqua or any other email marketing platform. 

Our AI interlocutor was able to provide a clear and concise answer, explaining that typically clicks on the unsubscribe link are not counted in the click-through totals and rates in Eloqua or any other email marketing platform.  

Here’s a link to a Oracle Base Knowledge Base article that confirms the above: https://support.oracle.com/epmos/faces/DocumentDisplay?id=2448112.1 

Our comment: ChatGPT has demonstrated its ability to provide accurate and detailed answers to basic requests, making it a valuable tool for users seeking assistance with Oracle products and services. 

Our score: 10 out of 10 (excellent!) 

Topliners Query: Can user accounts with asset dependencies be deleted?

Prompt: How do I add or remove users from my Eloqua account? 

ChatGPT: To add or remove users from your Eloqua account, you need to have administrative access to your account.
If you don’t have administrative access, you’ll need to contact someone who does to make these changes. 

To add a user to your Eloqua account:‍

1. Log in to your Eloqua account with your administrative credentials. ‍
2. Navigate to the “Security” section by clicking on the “Settings” gear icon in the top right corner of the screen and selecting “Security” from the dropdown menu. 
3. Click on the “Users” tab to view a list of current users. 
4. Click the “Create User” button in the top right corner. 
5. Fill out the required information for the new user, including their name, email address, and username. 
6. Choose the appropriate user group, access level, and permissions for the new user. ‍
7. Click “Save” to add the new user to your account. ‍

To remove a user from your Eloqua account:

1. Log into your Eloqua account with your administrative credentials. 
2. Navigate to the “Security” section by clicking on the “Settings” gear icon in the top right corner of the screen
   and selecting “Security” from the dropdown menu. 
3. Click on the “Users” tab to view a list of current users. 
4. Find the user you want to remove and click on their name to open their user details. 
5. Click the “Delete” button in the top right corner. 
6. Confirm that you want to delete the user by clicking “OK”. 

It’s important to note that when you remove a user from your Eloqua account, all of their associated assets
(emails, landing pages, campaigns, etc.) will be deleted as well, unless they have been shared with other users or groups.
Therefore, it’s a good idea to review the user’s assets before deleting their account to make sure that any important
assets are not lost. 

Our comment: the answer is correct, although… the last paragraph is not entirely accurate. When you remove a user from an Eloqua account, their assets are not automatically deleted. However, the assets will no longer be accessible to other users unless they have been shared with them. 

Our score: 8 out of 10 (pretty good!) 

Prompt: I need to export the lead score for all the contacts that we have in our Eloqua database for further analysis. 

ChatGPT: To export lead scores for all contacts in your Eloqua database, you can follow these steps: 

‍

‍

1. ‍Log in to your Eloqua account.‍
2. ‍Click on the “Contacts” tab in the top navigation menu.
3. Click on the “Advanced Search” button on the right-hand side of the page. ‍
4. Set the filter criteria for your search. For example, if you want to export lead scores     for all contacts, leave the filter criteria blank. ‍
5. Click on the “Search” button to retrieve the list of contacts. ‍
6. Click on the “Export” button at the bottom of the page. ‍
7. Select the fields you want to export, including the lead score field. ‍
8. Choose the file format for the export (e.g. CSV, XLSX, etc.). ‍
9. Click on the “Export” button to generate the file. ‍
10. Save the file to your computer for further analysis. 

‍

Prompt: Regrettably, the Lead Score fields cannot be found in the Contacts Table, making it impossible to incorporate them into the Segment… 

In this case, we asked how to export lead scores for all contacts in their Eloqua database for further analysis. The initial response provided by ChatGPT suggested exporting the lead score field, but we corrected our AI partner saying that the lead score field was not available in the Contacts Table. 

To solve the issue, ChatGPT suggested exporting related fields and calculating a lead score for each contact using a spreadsheet program. While this solution may not be as accurate as exporting the actual lead score field, it can still provide valuable insights into the engagement levels of contacts. 

However, we then asked ChatGPT if it’s possible to use Eloqua Insight to get more in-depth information about lead scoring. ChatGPT correctly suggested using Eloqua Insight to create custom reports and dashboards based on Eloqua data. 

More information about how to check the performance of your lead scoring model can be found here: https://docs.oracle.com/en/cloud/saas/marketing/eloqua-user/Help/LeadScoring/Tasks/ViewingThePerformanceOfYourLeadScoreModel.htm 

Our comment: this case exemplifies ChatGPT’s limitations in handling complex requests without sufficient detail or context. It also highlights the significance of complementing AI technology with human expertise to provide the most accurate and relevant answers. 

Our score: 3 out of 10 (not particularly helpful)