01

Prizm pulls and unifies data from various sources like your
CRM, product catalogs, websites, blog posts, and templates.

02

Analyzing user preferences and activities with AI Tagging defines their profiles and interests.

03

Prizm works with any type of campaign— delivering content as email, text, or website elements.

04

Even in a single campaign sent to your entire audience, each user receives a personalized message tailored to their preferences.

05

This makes the content more relevant, engaging, and likely to drive interaction. Possible to use in your existing or new campaign.

GET THE GUIDE

Build your Hyper-Personalization Strategy and prepare your use case

GET THE GUIDE

Build your Hyper-Personalization Strategy and prepare your use case

Boost open rates,
CTR and customer retention

Personalized communication boosts engagement by delivering relevant, tailored content that builds trust and emotional connections. This leads to higher conversions, efficient resource use, and improved customer loyalty, driving long-term campaign success.

Everything Can Be Content

Unify data from all your sources—CRM, websites, blogs, APIs—and turn it into actionable insights. Unlock your data’s true potential.

Untangle Campaign Spaghetti

Cut through complexity. Simplify your campaigns and bring clarity to your marketing operations.

Understand Better with AI

Our AI-powered tools analyze customer behavior and preferences securely, delivering personalized recommendations.

Expert Guidance, Every Step

Partner with Ivenium’s Marketing Automation experts for seamless setup, templates, and ongoing support.

Everything Can Be Content

Unify data from all your sources—CRM, websites, blogs, APIs—and turn it into actionable insights. Unlock your data’s true potential.

Untangle Campaign Spaghetti

Cut through complexity. Simplify your campaigns and bring clarity to your marketing operations.

Understand Better with AI

Our AI-powered tools analyze customer behavior and preferences securely, delivering personalized recommendations.

Expert
Guidance, Every Step

Partner with Ivenium’s Marketing Automation experts for seamless setup, templates, and ongoing support.

Unlimited Datasources

Easily connect and configure endless data sources for your campaigns and activities. Pull in data from CRMs, product catalogues, websites, blog posts, templates, and more—whatever you need to power your messaging.

Access Across Multiple MAPs or via API

Easily integrate with Eloqua, Marketo or any other Marketing Automation Platform. Our API enables you to deliver personalized content seamlessly—whether it's from your MAP instance or an external database.

AI-Powered Content Matching

Prizm’s recommendation engine uses advanced AI to analyze and tag your content, ensuring precise matches with campaign member profiles. Deliver hyper-personalized experiences by aligning the right content with the right audience, every time.

Multiple Channels: Email, Web, SMS

Create once, use anywhere. Seamlessly repurpose content across email, web, SMS, or HTML elements. Tailor your messaging for each channel while maintaining consistency and efficiency in your communication strategy.

Hyper-personalize on B2B and B2C market

Prizm makes hyper-personalization effortless, whether you’re targeting individual decision-makers or entire groups as part of account-based marketing (ABM) strategies. It helps you gather insights, manage business processes, and craft personalized messages tailored to each contact or decision group. With Prizm, you can deliver highly relevant and engaging experiences while keeping a personal touch that drives real results.

Rapid Campaigns

Automate your campaigns to trigger instantly after key actions—like a new listing or blog post. Configure them to pull content directly from your source, process it, and deliver it seamlessly to your audience. Speed up engagement without sacrificing personalization.

Content Repetition Control

Customize your campaigns with precision. Choose when to repeat content for nurturing and reinforcement or send unique offers every time. Enable repetition for time-sensitive promotions, or turn it off to leverage a vast library of personalized recommendations. Stay in control of your marketing strategy.

What Will You Create With Prizm?

Dynamic 1:1 Newsletter
Personalized Product Recommendations
Targeted Renewal Campaigns
Real-Time Follow-Up
Dynamic Promotions
Global Precision Email Campaign
Automated Tips and Insights

Dynamic 1:1 Newsletter

Automatically curated, hyper-personalized newsletter for each decision-maker or stakeholder within the company. Content can focus on industry insights, tailored whitepapers or case studies relevant to their role or sector. For individuals it can depend on their subscriptions, preferences, and past interactions – ensuring every newsletter feels tailor-made.

Ideal for: Software/SaaS, professional services, financial services, IT services, healthcare and life sciences, real estate, media and publishing, e-learning and education, travel and hospitality, and e-commerce.

Personalized Product Recommendations

AI-powered, activity-based recommendations engine that dynamically delivers the next best products to each user, enhancing engagement and conversion.

Ideal for: E-commerce, streaming services, retail, travel agencies and companies with wide range of products, articles.

Targeted Renewal Campaigns

Proactive, personalized renewal prompts that leverage user history to streamline subscription extensions and boost retention. Configured for B2B clients can serve as customized renewal reminders crafted for decision-makers, emphasizing their company's usage history, value derived, and potential new features.
‍
Ideal for: Software/SaaS, telecommunications, financial services, insurance, media and publishing, e-learning and education, fitness and wellness, and subscription-based e-commerce.

Real-Time Follow-Ups

Instant personalized follow-up actions triggered by key online engagements like webinar attendance, RFP responses, or demo requests, ensuring timely client outreach and seamless handover to sales.

Ideal for: B2B sales, software/SaaS, financial services, e-learning and education, healthcare, real estate, travel and hospitality, and subscription-based e-commerce.

Dynamic Promotions

Tailored notifications and messages that align with current inventory, driving immediate interest and purchases for in-stock products.
‍
Ideal for: E-commerce, retail, hospitality and travel, food and beverages, consumer electronics, automotive, event ticketing, real estate.

Global Precision Email Campaigns

Localized, monthly email campaigns that deliver tailored listings based on recipient preferences and geographical data.

Ideal for: Real estate agencies, hospitality and travel, financial services, e-commerce, education and e-learning.

Automated Tips and Insights

Deliver personalized, actionable content—such as articles, tips, and recommendations—tailored to user demographics, behaviors, or industry trends, keeping both individuals and decision-makers engaged at scale.
‍
Ideal for: Media and publishing, e-learning and education, healthcare and wellness, financial services, software/SaaS, professional services, IT services, real estate, travel and hospitality, and e-commerce.

What Will You Create With Prizm?

Dynamic 1:1 Newsletter
Arrow big
Automatically curated, hyper-personalized newsletter for each decision-maker or stakeholder within the company. Content can focus on industry insights, tailored whitepapers or case studies relevant to their role or sector. For individuals it can depend on their subscriptions, preferences, and past interactions – ensuring every newsletter feels tailor-made.

Ideal for: Software/SaaS, professional services, financial services, IT services, healthcare and life sciences, real estate, media and publishing, e-learning and education, travel and hospitality, and e-commerce.
Personalized Product Recommendations
Arrow big
AI-powered, activity-based recommendations engine that dynamically delivers the next best products to each user, enhancing engagement and conversion.

‍Ideal for: E-commerce, streaming services, retail, travel agencies and companies with wide range of products, articles.
Targeted Renewal Campaigns
Arrow big
Proactive, personalized renewal prompts that leverage user history to streamline subscription extensions and boost retention. Configured for B2B clients can serve as customized renewal reminders crafted for decision-makers, emphasizing their company's usage history, value derived, and potential new features.

‍Ideal for: Software/SaaS, telecommunications, financial services, insurance, media and publishing, e-learning and education, fitness and wellness, and subscription-based e-commerce.
Real-Time Follow-Ups
Arrow big
Instant personalized follow-up actions triggered by key online engagements like webinar attendance, RFP responses, or demo requests, ensuring timely client outreach and seamless handover to sales.

‍Ideal for: B2B sales, software/SaaS, financial services, e-learning and education, healthcare, real estate, travel and hospitality, and subscription-based e-commerce.
Dynamic Promotions
Arrow big
Tailored notifications and messages that align with current inventory, driving immediate interest and purchases for in-stock products.

‍Ideal for: E-commerce, retail, hospitality and travel, food and beverages, consumer electronics, automotive, event ticketing, real estate.
Global Precision Email Campaigns
Arrow big
Localized, monthly email campaigns that deliver tailored listings based on recipient preferences and geographical data.

Ideal for: Real estate agencies, hospitality and travel, financial services, e-commerce, education and e-learning.
Automated Tips and Insights
Arrow big
Deliver personalized, actionable content—such as articles, tips, and recommendations—tailored to user demographics, behaviors, or industry trends, keeping both individuals and decision-makers engaged at scale.

‍Ideal for: Media and publishing, e-learning and education, healthcare and wellness, financial services, software/SaaS, professional services, IT services, real estate, travel and hospitality, and e-commerce.
Let's precise your usecase and build your StrategyArrow rightLet's precise your usecase and build your StrategyArrow rightLet's precise your usecase and build your StrategyArrow rightLet's precise your usecase and build your StrategyArrow rightLet's precise your usecase and build your StrategyArrow rightLet's precise your usecase and build your StrategyArrow rightLet's precise your usecase and build your StrategyArrow rightLet's precise your usecase and build your StrategyArrow rightLet's precise your usecase and build your StrategyArrow right

Prizm Works for Every Role in Marketing

No matter your focus, Prizm helps you simplify, scale and succeed.

Marketing Operations

  • Maximize Efficiency: Automate hyper-personalized campaigns, reducing manual tasks and scaling your impact.
  • Simplify Complexity: Manage and unify data sources effortlessly to streamline campaign execution.
  • Gain Visibility: Deliver measurable results that highlight your team's strategic value to stakeholders.
  • Seamless Onboarding: Quickly integrate with your existing systems, supported by Ivenium’s experts.

Martech Leaders

  • Effortless Integration: Plug into your existing MAPs (e.g., Eloqua, Marketo) with ease using API-powered connectivity.
  • Scalable Success: Start small and scale confidently as you see measurable results.
  • Drive ROI: Maximize value from your tech stack by unlocking advanced personalization without increasing overhead.
  • Stay Ahead: Future-proof your marketing with AI-driven capabilities designed for tomorrow's challenges.

Executive Leadership

  • Accelerate Revenue Growth: Enhance lead quality, increase conversions, and achieve higher campaign ROI.
  • Strategic Cohesion: Align marketing strategies with core business objectives to drive measurable success.
  • Scale with Confidence: Manage enterprise-level, multi-channel campaigns effortlessly while cementing your brand’s leadership.
  • Stay Insight-Driven: Lead with industry insights and adapt to emerging trends seamlessly.

Easily implement Prizm

with expert guidance and start seeing results in no time.
1

Collect and Organize Your Data

Gather and structure your data effortlessly. Our experts assist with Data Governance to ensure your content is ready for action.
2

Prepare and Design Templates

Design templates tailored to your needs—email campaigns, web components, or SMS messaging. We’ll help you create assets that deliver results.
3

Define Goals and Plan Campaigns

Book a free call with us to build up first usecase and decide where Prizm can help you. Let’s also build up campaign ideas together.
4

Configuration of Application

We handle the setup. Whether it’s Eloqua, Marketo, or your preferred platform, our team ensures seamless configuration.
5

Integrate with Your Current Flow

Integrate Prizm into your workflow and test your first campaign to experience the power of personalization firsthand.
6

Track Results and Drive Success

Track real-time results with customized reports—monitor subscriptions, clicks, and sales growth powered by Prizm.
Discover what Prizm can do for you.
Build your Hyper-Personalization Strategy
GET THE GUIDE

Frequently asked questions

Everything you need to know about the product, implementation process and pricing.
What is Prizm, and how does it improve email personalization in Marketing Automation?
Prizm is a hyper-personalization tool designed for Marketing Automation. It integrates with your platform to tailor content for individual recipients by pulling data from multiple sources and applying predefined rules. This approach makes your campaigns more engaging, scalable, and efficient.
What data do I need to start using Prizm?
To get started with Prizm, you’ll need organized data sources such as CRM records, product catalogs, website content, or customer preferences. Ensure your data is well-categorized and tagged. If your data isn’t fully organized, our team can help with Data Governance and preparation during implementation.
Do I need a Marketing Automation Platform (MAP)? How does Prizm integrate with my platform?
Yes, Prizm works seamlessly with leading MAPs such as Oracle Eloqua, Adobe Marketo, HubSpot, and Salesforce Marketing Cloud. It connects through APIs, enabling smooth integration with your existing workflows. Our team can also guide you on designing the optimal setup.
Why does personalization lead to better marketing results?
Personalized marketing resonates with individual preferences, making messages more relevant and engaging. It improves open rates, click-through rates, and conversions while fostering trust and loyalty with your brand. Personalization ensures recipients feel valued, strengthening customer relationships.
How much does Prizm cost, and what does the subscription include?
Pricing is customized based on your level of personalization and the number of scenarios you want to implement. A subscription typically includes data configuration, template creation, integration with your MAP, and ongoing support. Contact us for a tailored quote.
How long does it take to implement Prizm?
You can set up a sample data source and process in just a few days to see Prizm in action. For custom implementations, the timeline depends on configuring your data sources, preparing templates, and integrating Prizm with your current campaigns. On average, businesses can fully implement Prizm within 2–4 weeks. We’re happy to provide a tailored time estimate during a free demo call.
How secure is my data with Prizm?
Prizm prioritizes data security and complies with industry standards such as GDPR. All data is processed in a secure environment to ensure your customer information is protected.
Is Prizm scalable for enterprise-level needs?
Absolutely! Prizm is built to handle complex, high-volume campaigns and adapts to the evolving needs of enterprises. Its AI-driven personalization ensures scalability without adding extra operational overhead.